You do not have the benefits of looking at the customer and figuring out from subtle hints and clues that can help you to assist them in what they are looking for. You have to rely on other methods, which can make setting up customer retention policies more difficult when handling online customers. It is not however impossible to accomplish with a little creativity.
Blogs are a great way to communicate and reach your clients. They provide a platform for a wealth of media presentation options and can help keep customers up to date on what is going on in your business.
Using your blog to stay in touch and keep your product or service in the mind of the client is an easy thing to do. Blog software is designed to be easy to use, even if you’re a complete internet newbie.
Blogs have the added benefit of being naturally interactive. Readers can subscribe via RSS feed, and leave comments on your blog posts. This gives you the opportunity to engage your reader in thoughtful way while getting to know them. Encourage them to leave comments by asking direct questions in your blog posts. Post polls and surveys to find out what your client’s business needs are and how you can fulfill those needs. You can gather a lot feedback through your blog to help you improve your site and products.
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