Getting Started with Relationship Marketing Part 1

Relationship marketing is one of the little used marketing strategies when it comes to the internet. Unfortunately, many people are unaware of relationship marketing strategies as a result they are also unaware of the benefits that relationship marketing can have on their business.

Research is one of the first things that you should consider when looking into the different ways you can use relationship marketing in your business. Each business is a little different. One might benefit from phone based customer service while others benefit from blogging or email marketing.

Consider your target market and your product or service to decide which methods are best going to best benefit your business model. You may decide to use a combination of several methods.

Look around at similar products and services to find out what methods they’re using. Don’t forget to check out your direct competition to get an idea of what your target market is going to expect. Then go above and beyond that expectation to deliver the best products and customer service possible.

Once you decide which methods you’re going to use to, you just need to apply the relationship marketing techniques to those. Remember that if you’re outsourcing your customer service tasks you’ll need to train your staff to use these techniques for consistency.